July 2021

July 2021

Recruiters for the Copier Channel® for more than 30 years, Copier Careers® has been the only recruiting firm exclusively dedicated to connecting Copier Channel employers with experienced service technicians, copier sales representatives, sales managers, service & operations managers, controllers, support staff, and MPS/MNS experts. Start your month off right with Newsletter July 2021: Copier Channel news and career advice. Search copier jobs now.


2021 Mid-Year Industry Update
News from Toshiba
Sound Off: Does your company give effective feedback?
Monthly Poll: What is your biggest 2021 challenge so far?


Mid-Year Industry Update Highlights

From Recovery to Resurgence

In January 2021, we took a moment to reflect on the challenges and successes of 2020. As we pass the halfway mark for the year, we wanted to check in again with a 2021 mid-year update. It’s honestly hard to believe how much has changed in just six months!

The first half of 2021 was marked by a rapid shift from the shutdown to opening up. “It’s not just a recovery, it’s a resurgence,” according to Paul Schwartz, president of Copier Careers. “Employers who are still in shutdown mode need to wake up to this new reality. We’ve never seen a shift from layoffs to hiring happen so quickly — it’s been a huge whiplash.”

Pressure to Evolve and Grow

2020 accelerated what the Copier Channel has always done best: adapt. And that moment was carried into 2021. “Companies realized that to survive they needed to evolve by building up their Managed Services Division,” said Jessica Crowley, senior vice president of Copier Careers, noting that in at least one case, a dealer’s Managed IT Division grew 40% last year. “Obviously, the hardware side has decreased, and this company was able to offer clients Managed Services for remote work. Along with that came Cybersecurity.”

Competitive Labor Market Challenges

This increased demand for candidates highlights the defining challenge of 2021: the candidate shortage. While this shortage is being felt across all industries, the Copier Channel was already feeling the squeeze before the pandemic. And the nationwide pressure is increasing the poaching rate from other industries – especially medical and dedicated IT companies.

“There’s a shrinking labor force now,” Schwartz said. “This scarcity is forcing businesses to streamline their hiring process to better attract and win over candidates.” The changes aren’t small, either, Crowley said. They involve structural changes in how companies recruit, interview and hire candidates. “You have to change how you’re interviewing,” she said. “You have to change how long the process lasts. You have to keep the candidates engaged and interested in the opportunity before they’re gone.”

“Companies are ramping up their operations, and if they’re not looking for new employees now, it’s going to seriously hinder them. Even just to maintain their workforce, employers need to defend against tempting offers being made to their employees. And they need to offer competitive incentives themselves, if they want to grow. Right now, the best defense is a good offense.”

Building Up New Candidates

For Schwartz, the solution is clear. “Without a new source of candidates, this job market is only going to get tougher. Clients tell me that it’s time they start developing apprenticeship programs, where they hire people without direct experience but a technical background and get them trained and certified.”

The first step is to appeal to a younger generation of potential hires and attract them to an IT-based industry with plenty of opportunity for them to learn, advance and prosper. At the same time, building a bench with experienced pros from within will also give companies a competitive edge. “You’ve got to invest in your people, because it is investing in your company,” Schwartz said. “It’s investing in your future.”

Optimism Ahead

These challenges in our industry update offer leaders a choice: Commit to increasing the candidate pool with training and apprenticeship programs or continue casting into a shrinking pool of candidates and coming up empty.

Imagine how much the industry could grow if it were not always bogged down in candidate searches and hiring! As the industry found ways to address changing needs during the pandemic, it must continue to innovate, adapt and accelerate to get a firm foothold in the post-pandemic world. That means filling open jobs and moving forward together.

Read the full version of our 2021 Mid-Year Update to learn more!

In the market for a new job? Our job board features hundreds of copier jobs with top employers, updated daily. Search jobs now.

News From Toshiba


On June 25th, the news hit that Toshiba’s chairman, Osamu Nagayama, was voted out by shareholders. According to the BBC, this ousting came as a result of an investigation that found the Japanese company had “colluded with the government to suppress the interests of foreign investors.”

This is just the latest in Toshiba’s conflict with investors after the failed CVC Capital Partners buyout offer and suspiciously vague resignation of its CEO and president, Nobuaki Kuramatani.


Domestically, Toshiba America is also changing leadership. Scott Maccabe retired as president and CEO on June 30th and was replaced by COO, Larry White, on July 1st. 

“Throughout my Toshiba tenure, our people have always been my priority,” says Maccabe. “Our teams work hard and take care of one another while mixing in some fun along the way. And we take succession planning very seriously to ensure employee growth and seamless transitions. Considering Larry’s shared mindset and elite revenue development background, Toshiba’s future is extremely bright.”

“I’m truly looking forward to the opportunity to lead and mentor our diverse and highly talented workforce while capturing even further market share,” says White. “Team Toshiba represents the best our industry has to offer, and we remain committed to providing our customers and resellers with premier systems, solutions and services.”

Sound Off

Last month we discussed tips for giving effective feedback so we were curious to hear about your current feedback experiences. We had a solid turnout of 17,145 votes this month!

The majority (53%) said their company’s feedback wasn’t effective – 34% said they hear plenty about how they’re doing but that it didn’t help them improve in any way while another 19% said they have no idea where they stand at their company. Which begs the question: is it worse to receive mostly useless noise from your manager or to be left in complete and unknowing silence?

Luckily, the other 47% of respondents said they got effective feedback of some kind – 21% said it was positive, 19% said they had things to improve and 7% said they only hear negative things. While getting negative responses can be frustrating, it’s worth if it it actually helps you break bad work habits and be more successful in your job. But managers shouldn’t just focus on the negative – they need to highlight successes so you know you’re on the right track.


Does your company give effective feedback?

  • Feedback? Yes. Effective? No. (34%, 5,914 Votes)
  • Yes - they like me, they really like me! (21%, 3,683 Votes)
  • I honestly have no idea what they think of me (19%, 3,294 Votes)
  • Yeah, I’m doing well but have a few things to improve (19%, 3,278 Votes)
  • Sure but they’ve never had a positive thing to say (6%, 976 Votes)
Loading ... Loading ...

Some comments from y’all:

  • “In my experience the feedback reflects the emotional health of the leadership. They are not healthy at all and that is reflected in what they communicate and their overall leadership.”
  • “Effective and documented feedback is one of the most important ways to keep Your employees engaged.  You’d be surprised how aligned you are to your peoples views and sometimes have a completely different view of their abilities and results.”
  • “We’re going through a company wide training on feedback right now with Dr. John Izzo.  We want everyone to understand that feedback isn’t a personal attack.  Managers are doing additional training on how to properly give feedback also.  It’s been great so far.”
  • “Their communication is so bad I don’t even know who I report to.”

Read More Comments

Newsletter July 2021 Poll

What is your biggest 2021 challenge so far?

  • Meeting my quota (41%, 4,583 Votes)
  • Hiring more people (40%, 4,496 Votes)
  • Getting new clients (9%, 989 Votes)
  • Eliminating my competition!! (7%, 735 Votes)
  • Finding a job (4%, 489 Votes)
Loading ... Loading ...

Search Our Job Board