Our client is seeking a Channel Marketing Manager for their Minneapolis, MN based organization. This role is a hybrid role if the candidate resides in the Twin Cities. Our client is also open to industry experienced marketing managers from across the US. This position will be responsible for developing and implementing market-specific programs and events to drive brand awareness and increase product sales through our distribution channels. This position requires a strategic thinker with a strong understanding of marketing strategies and the ability to collaborate with cross-functional teams.

Responsibilities:

• Develop and execute market-specific marketing plans and programs to support the company’s channel partners.
• Collaborate with cross-functional teams, including sales, product management, and creative services, to ensure successful implementation of marketing initiatives.
• Conduct market research to understand channel partner needs, preferences, and competitive landscape.
• Plan and manage channel events, including trade shows and conferences, to generate leads and increase brand visibility.
• Work closely with corporate marketing teams to develop sales collaterals, marketing and promotional materials, and other customer and field related materials/content.
• Collaborates on the development and implementation of sale tools and marketing incentives that help drive channel revenue.
• Measure and analyze the success of marketing initiatives, adjusting strategies as needed to achieve desired results.
• Maintain a deep knowledge of industry trends and competitor activities to identify new marketing opportunities.
• Engages in activities that support on-going customer/dealer contact such as interactions with dealer groups/associations and dealer councils to provide voice of customer feedback and requirements to corporate marketing and product development teams.

Qualifications:

• Bachelor’s degree in marketing or related field.
• 5-10 years of experience in channel marketing or related roles in the copier and imaging equipment industry or related technology sectors.
• Proven track record of developing and executing successful marketing campaigns for channel partners.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to build strong relationships across departments and with external partners.
• Self-motivated, detail-oriented, and able to work under pressure to meet deadlines.
• Proficiency in Microsoft Office Suite and marketing automation platforms.

Sales Representative

Minneapolis, MN 55435 USA